Do you imagine your brand being advertised across the city aerially? Well, that’s not quite far sighted now. With more advanced and robust drones coming up and chances of easing the laws for such UAV’s, brands might start flying in streets.
For those who are not aware what Drones are, Drones are Unmanned Aerial Vehicles (UAV) and fly using a handheld remote or a GPS remote device. These machines are tracked via GPS and are controlled aerially using their gyrometer and accelerometer. Nevertheless, not going too technical, they can fly to good heights. Initial drones were developed by military services for patrolling which later evolved into commercial drones which were less heavy and more affordable.
Unmanned Aerial Vehicles (UAV), commonly known as Drones are either controlled by a controller from ground or programmed for a mission.
Many companies like Amazon have already started working towards enabling drone deliveries and there is one Mumbai based pizza restaurant which has done delivery with Drone (a pilot run which was not actually a sale) to test how this works. Although the regulations in India are not quite supportive at moment, but businesses are making themselves ready when it gets approved and legal.
With deliveries, advertising agencies worldwide have already started experimenting with the future of drone advertising. Many are developing their customized drones which can fly billboards, drop promotional flyers, tee-shirts etc or work to achieve any other custom advertising ideas of their clients. Dronecast based in US is one such Drone based advertising agency specializing in Drone advertising which they call ‘Dronevertising’.
Though in most of the countries, including India, it is still not legal to use drones for commercial usages, some countries have relaxed their laws and have allowed using drones for some commercial usages like surveillance, agriculture, investigations and advertising purposes. The market for drone advertising is new and a lot has to be learnt on how to tap and use this channel to have maximum reach. I believe a lot can be learnt from traditional advertising methods and do some ‘dronification’ for them. I love calling it dronification, which is more of like using drones to do something we’ve been doing traditionally. We’ve seen in real life or in televisions some examples of aerial advertising where a large aircraft carries a long tailed banner behind it. Drones can be revolutionizing in bringing more methods to such aerial advertising. Drones can be used to drop pamphlets or brochures, create brand awareness by creating a inquisitive atmosphere among customers, can be coupled with video projectors instead of camera to show a video on the go, do some market research for emerging brands based on videos it can take. I mean the possibilities are numerous, it all depends on how this mighty machine can be used. Drone advertising in india and all over the world is to boom in near future with so many new businesses coming up on this technology. Some creating drones(which are more affordable or powerful), some trying to build applications that can couple with your existing drone. But yes the possibilities are seamless.
Drones in India are currently used majorly in aerial photography only but definitely can bring a great spike in advertising space as well!