Bad balance sheets are nightmare for any entrepreneur and falling sales in such times can be devastating. But research says your smile can bring about a great change in the way you get along with your clients and can improve your balance sheet.
Lets see what a smile can do.
Smile is a scientific phenomenon which invokes a positive environment between parties in communication. You must have noticed as a part of human tendency how we are attracted towards people who have a smiling face. When you approach your customers with smile, it establishes you and your brand as friendly, approachable and confident.
All three of these factors are fairly important to be communicated to your customers. When you establish your brand’s friendliness, it creates a placeholder in customer’s memory about it, since as a basic human beings are looking for something which is friendly and social. When you establish your brand as approachable, it brings confidence within customers about your authenticity as a brand, which makes your brand stand out in competition. When you establish that you are confident, this implies that you have faith in your products or services and this in turn makes your customers comfortable as well.
This is the reason why people with friendly and smiling faces are more likely to succeed as compared to people who wear a serious look.
Also, our mind is programmed in a way that we smile when we are rewarded or when we achieve something. Smiling brings similar sensations to our mind which removes any trace of nervousness and makes the person more confident and more open towards people. This confidence and lack of any nervousness will make you gel with more people bringing in much required sale for your business.
If these reasons are not enough, smiling has a contagious effect on people around you. Which means your smile will bring smile on the faces of your customers and who would not like someone who bring smile to faces. This reciprocation of smile establishes you and your brand as more dependable, trustworthy and more angelic in nature.