Five Steps to a Successful Digital Marketing Strategy


  1. Going mobile is the key to success.

With increasing penetration of smartphones and majority of digital footprints coming from mobile devices, this segment can definitely not be ignored. While building a website for your business it is very important to make the website optimized for mobile devices as well. With the latest Google search algorithm, it becomes even more important if you do not wish to lose you google rankings on mobile.



Not just the websites, building an app for your business can be very important as well.  App can glide customers to become your regular and trusted customers. Read more about how apps can help your business.

Additionally, advertisement campaigns flavored and focused on mobile should also not be ignored. They can bring you better results looking at the fact that mobiles have greater reach and easier access to the customers.


  1. Customer Engagement is the key to have a successful digital presence.

With increasing content and size of internet, it is a very big challenge to keep the customer on one page for long time. The key, in this case, to successful engagement is your content. To do this better, focus on the keywords used for the page and clearly mentioning what each page of your website is about. This will clearly bring users who are interested and also keep them engaged in the content. Another point to understand is uniqueness and quality of the content offered. If you are providing services information, make sure you are demonstrating the services and benefits of it very clearly.


  1. Digital Advertising

Mobiles and computers are just about everywhere now and internet is more accessible. This makes even more important to go for digital marketing. With more customer behavioral information available it is easier to target your potential customers. You definitely must have noticed that whenever you search for something on google or some website, you start to see advertisements related to your search query at almost every website you land on. This is the behavioral and target advertising options digital marketing gives. This certainly is a big go!


  1. Email Marketing is old but still valuable.

Saying goes: Old is gold, and emails marketing is golden. It hits your customer right in their personal inbox and keeps them updated on anything new that you have got to offer.  It’s always a great idea to build a email list right from the day one and keep them secure in a central library.



This is one channel which users do not change so frequently and check regularly. Making your email more image-filled and rich can be good idea towards a successful email marketing. But at the same time it is equally important to refrain from bombarding your customers with too many email or newsletters. Going slow and steady, giving a peak at some time and slowing down email marketing for some time is a good idea to keep the engagement alive.


  1. Social Media

It’s free, it has a large volume and it is certainly the best engagement platform.

social media

Businesses can use social media as a channel for multiple marketing tricks like posting your latest updates, sharing photographs and flyers, creating events for user engagement, running a contest, creating a social media app, paid and targeted marketing and the list goes. This is a large platform and can be utilized to create a very dedicated following for your business.



Mudit Khandelwal
Follow me

Mudit Khandelwal

Founder & Columnist at
Mudit Khandelwal is the founder and Chief Columnist at Venturepapa. He is an Electronics Engineer by education and has worked in multiple organizations with various businesses (small or Fortune 500). Always willing to be an entrepreneur, he started his entrepreneurial journey with an ecommerce website, later moving to software consulting and blogging (which happens to be his old time passion as well). Mudit is an avid traveller and you can find him going on nature trails very often.
Mudit Khandelwal
Follow me

Latest posts by Mudit Khandelwal (see all)

1 thought on “Five Steps to a Successful Digital Marketing Strategy

Comments are closed.